Concept + Strategy + Art Direction + Copywriting
Adventure is in the DNA of every Jeep owner, but even the most passionate explorers sometimes need a spark to reignite their passion. To inspire our loyal customers to continue their journey with Jeep, we sent out a bold challenge: a treasure map leading to a $5,000 voucher towards a new Jeep. But this was no ordinary map - it required navigating a series of checkpoints across the city, testing the mettle of even the most experienced adventurers
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